When you’re looking to grow your business, potential customers are the people who could do just that. But it’s important not to get too excited and overlook potential customers’ potential flaws or shortcomings. Here, we’ll discuss 5 traits of a great customer so you can identify which potential customers have the best chance at being successful with your company!

Remember, potential customers are potential for a reason. And it’s easy to get lost in the excitement of finding new prospects and forget that you still have work to do before they can actually become regular buyers! So even if your potential customer has all five traits listed below, don’t expect them to spend money with you immediately.

Great potential customers share these attributes:

1. Educated on what you offer
2. Willingness & ability to pay your rate or fee structure
3. Transparent about their needs
4. Able to provide references so other clients can vouch for them as well
5. Committed enough to buy from you after doing research on every other aspect of your business first (not just price!)

Do potential customers have these traits? It’s important to ask questions and double-check!

Do they know what you offer? If not, potential customers may be unable or unwilling to pay your rate. They might also struggle with making buying decisions if their lack of knowledge leaves them confused. You want potential customers who are confident in the value they’ll receive from purchasing your products/services so don’t settle for anything less than that!

Is potential customer willing & able to buy at your price point? Educated potential buyers won’t haggle about price because they understand how much work goes into creating a product or service worth paying full price for. Make sure potential customers’ budgets reflect this before proceeding further, otherwise it’s not worth potential customers’ time to continue the relationship.

Are potential customers transparent about their needs? Potential Customers that are open & honest from day one about their needs will be better potential customers to work with. After all, you want potential customer that is completely honest about what they need and why. If potential clients are hiding something or trying to deceive you into thinking they’re more in-need than they really are because of how much money your services costs, this could make for a bad potential customer!

Can potential customers provide references? If potential customers can’t give you at least one other customer’s phone number or email address so you can reach out and confirm their experience working together, they probably aren’t serious prospects! You want potential customers who understand how important it is for your business to have happy clients willing to vouch for them. Otherwise this shows potential customer doesn’t value what you do enough to help promote your work publicly – which could reflect badly on your company if anyone finds out about it later down the line.

Are potential customers committed enough to buy from you after doing research on every other aspect of your business first (not just pricing)? If potential clients are only shopping around for prices and neglecting all other aspects of your company like quality materials, skilled labor, professional expertise, etc., then they probably aren’t serious prospects! Even if their price is lower than yours, potential customers with a lack of commitment may not be able to close the sale in the end.

Conclusion

If potential customers have these traits, they are more likely to buy your product or service. Keep in mind that potential buyers are potential for a reason – meaning there is still work you need to do before this can happen! However, if potential customer has the five qualities listed above it’s worth considering them as someone with whom you could build a relationship.