Weboptify Asked: August 13, 20212021-08-13T12:58:38+05:30 2021-08-13T12:58:38+05:30In: BusinessExplain what distinguishes primary and secondary consumers?Explain what distinguishes primary and secondary consumers?primary customersecondary customer 2 AnswersVotedOldestRecent Emma 2021-08-13T13:00:08+05:30Added an answer on August 13, 2021 at 1:00 pm While the term “consumer” has become synonymous with “customer” these days, the true definition of a consumer is someone who buys something. They don’t have to be a potential client but instead they can be anyone.A primary consumer is someone who buys something once or even twice. A secondary consumer is someone who purchases something more than once. The primary consumers are usually male and younger whereas the secondary consumers are usually female and older. A secondary consumer typically buys one to two products from a brand per year while a primary marketer works on multiple brands in order to maximize profits for his company.1Reply Share ShareShare on FacebookShare on TwitterShare on LinkedInShare on WhatsApp Salomi 2021-08-13T12:58:56+05:30Added an answer on August 13, 2021 at 12:58 pm In the UK, a recent survey showed that over 70% of people are primary consumers of brands while only 10% are secondary consumers. What is meant by a ‘secondary consumer’? It is someone whose primary interest is in the product and not necessarily in the brand itself (e.g., on social media).The primary consumer is the one that buys a product or service and the secondary consumer is the one who buys it but later decides against buying it.This distinction should not be treated as simple, clear cut, black and white. The primary customer may go for something that he does not like or doesn’t expect to like; while the second won’t necessarily decide against buying it and may just decide to do so after a period of time has passed. And then there are cases where a company might have both types of customers in parallel. At times, they might not even apply the same criteria of what qualifies as a primary versus secondary consumer.0Reply Share ShareShare on FacebookShare on TwitterShare on LinkedInShare on WhatsAppLeave an answerLeave an answerCancel reply Featured image Select file Browse Add a Video to describe the problem better. Video type YoutubeVimeoDailymotionFacebook Choose from here the video type. Video ID Put Video ID here: https://www.youtube.com/watch?v=sdUUx5FdySs Ex: "sdUUx5FdySs". Answer Anonymously Save my name, email, and website in this browser for the next time I comment. Related Questions What You Need To Know Before Starting A Business? What is an example of how customers could engage with a business that would drive additional value for them over ... When determining what customers want from a business, which of the following options comes first: market research, business expansion and ... Is it important to determine what customers want from a business before getting started? Why or why not? Why might business owners consider adding new products or services to their business model as time goes on? What business feedback is most helpful for business owners? What You Should Know About Your Competitors? What you need to know about the legal implications of running a business?