By using Twitter as a company, you can connect with your target audience on a personal level that is not possible by simply advertising with the platform. You could also build relationships with influencers in your industry which will help to drive new leads and conversions for your business.

One of the best ways to do this is by following potential customers on Twitter who post about topics related to what you sell or events related to your field. As time goes on, you can engage these people in conversations about their interests and begin to build a relationship.

For example, if your target market is in the healthcare industry and they tweet about an interesting health care topic, you could send them a personal message or comment on that tweet thanking them for sharing that post with their followers and asking if they might be interested in something related to your company. If they respond positively, continue the conversation by tweeting information about your products and services. The ultimate goal of these interactions should be to earn their trust so when they are ready to buy from somebody, they will be more likely to consider doing so with your company.