The best way to see what works on a platform like Facebook is by using the power of A/B testing. You can do this by running two different ads promoting the same offer, but with each ad presenting the offer in a different way. For example, one ad might say “Buy now” and another “Check out our new product”. Then you would run these two ads simultaneously, split testing which performs better on various metrics like total conversions or click through rate. By continually optimizing your campaigns based upon what works best for each platform (time of day, days of week, etc.) you can find out what drives more traffic to your site and ultimately, provides more conversions for your business.

Digital marketing for B2B companies can be a very effective way to reach new customers and increase leads and conversions. By using Twitter, LinkedIn, and other social media platforms, you can connect with potential customers in a more personal way than is possible with traditional advertising. Additionally, by A/B testing your ads on Facebook, you can determine which offer converts better and drives more traffic to your site. As a business, it is important to continuously optimize your campaigns in order to find the most successful strategies for reaching your target market.