It is very difficult to provide a simple and clean-cut answer to this question as the range of examples is vast. In general, if a business sets up some kind of reward system, engagement from customers can be greatly increased as they will feel that their loyalty has been appreciated. This could be as simple as offering them small discounts or gifts for purchasing regularly. Additionally, businesses can increase customer trust through storing data securely and respecting privacy which will encourage customers to engage with them further by buying more products or services on offer.

For example, Amazon offers a series of free credits every month on Kindle unlimited, allowing members who subscribe to read thousands of books absolutely free of charge at any time during this period.[1]

In addition, customers may engage more often with a business if they feel valued as people. This could be achieved through personalised experiences, tailored to each individual customer’s needs and desires. For example, a hotel may send out an email asking their customers’ opinions on what new products or services they would like offered at the establishment and then actually implement these ideas.

This suggests that it is vital for businesses to monitor their customers’ interactions and understand which aspects of their operations are working well and which need strengthening in order to provide success.