Because there is so much competition out there, being visible online is key to growing business. Whether through organic or paid search, businesses must be strategic in where they allocate their marketing dollars.

SEO is one of the most cost effective and longest lasting forms of online marketing. Unlike other types of online marketing such as paid search (Google AdWords) or banner advertising, once you achieve a top ranking for your desired keywords, you can expect to receive traffic from that ranking for months or even years to come.